Senior Session Recap: Social Media Networking

By Lauren Wannermeyer, Career Services Intern

Dan Klamm and Kim Brown presented a very informative session on Social Media Networking for the last Senior Session on Wednesday, 2/22.

Did you know that 75% of employers search online for job candidates? That’s huge! A little known fact is that social media profiles are generally the top results when you search someone’s name online. If you are on any social networks, employers will be able to find them (try it out for yourself!). Kim went on to explain how you can use that to your advantage. It has been said that “If you’re not on LinkedIn, you do not exist professionally.” When used correctly, LinkedIn can be one of the first results that comes up in a search for your name. Be sure to make your LinkedIn the best possible representation of you and customize your URL to contain your name.

Use 'CuseConnect to network with alumni!

Once you’re all set up on LinkedIn, it can be a powerful tool (even without paying for a professional account). You can use it to find Syracuse University alumni who work at companies you like and even connect to someone you might not otherwise and apply for positions. The trick is to join groups and follow companies to get to know individuals in your future field. Start with the Syracuse University Alumni Network group (yes, you can join if you’re a current student) and check out ‘CuseConnect on the Career Services website to see if you’re interested in joining. After a short orientation, you can get all set up to connect with alumni who are looking to help you out. If you want more help setting up LinkedIn and learning how to use it, don’t hesitate to stop by Career Services drop-ins!

Dan went on to talk about how Twitter can help you connect to potential employers. Dan said that “The benefit of Twitter is that there are no walls.” You can reply to anyone, even if they’re not following you and they will see it and more than likely respond. The caveat is that you have to keep your account public if you want to use Twitter for networking purposes. You can connect to people that you might not otherwise have any other way of connecting with. A great way to do this is by participating in a Twitter chat. There are multiple ones held regularly. All different kinds of people attend. If you find one with a topic that interests you, you can connect with other like-minded people and possibly make connections that could one day land you a job. You wouldn’t be able to successfully accomplish this if your account is private because then people would not even be able to see your replies unless you’ve allowed them to follow you. There is much more to learn about Twitter, but try it out and get connected to the millions of people already tweeting!

Social networks get a bad reputation when people use them inappropriately. Representing yourself well on social networks can make all the difference in your job search. It can help employers get an idea about what kind of person you are before even meeting you. Be sure to keep this in mind as you’re using social networks for recreation purposes!

Don’t forget – TOMORROW, February 29, Career Services and the Office of Multicultural Affairs are hosting ‘Diversity: A Dinner & Dialogue.’  Take this opportunity to engage in lively discussion about diversity in the workplace, connect with employers, and eat some delicious dinner!  STUDENTS MUST RSVP ON ORANGELINK.

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If I could write a letter to my 18 year old self…

Organized by Tracy Tillapaugh

While crowd-sourcing knowledge a few weeks ago, I received some great responses on Twitter to the question, “what would you tell your 18-year-old self?”

I asked people to tweet their responses to me. Here’s what some of our SU alumni, staff and community members had to say!

Career Services' Kim Brown as a teenager, pictured here with Katie Couric (who had hair extensions!)

@kimincuse: Katie Couric’s job isn’t so great. Seek fulfillment and follow your heart.

@lauraaamac: “Rivers know this: there is no hurry. We shall get there some day.” -Pooh

@orange_spice:  don’t worry, college will be so much better than HS. Take advantage of everything at SU. Oh yea, start saving money!

@PJASchultz: Do what you want to do, not just what others expect.

@stefnoble: Start making a financial plan for the future now.

@SunnyinSyracuse: “choose summer internships instead of several retail jobs” “be involved in many different communities”

@wrbeard: Don’t wait 5 years to grow some confidence. Believe in your self.

@zbdaddy: Just try it! And figure out what you want to do and study for it.

What would you tell your 18 year old self?

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VLOG: Social Media and the Job Search with Alyssa Henry

By Tracy Tillapaugh

Syracuse University iSchool graduate student Alyssa Henry has been using Twitter for several years. She has had some great successes using Twitter and offers her tips to current students on what to tweet and how it can help with their career goals. Watch her discuss her Twitter strategies with Career Consultant Tracy Tillapaugh. Connect with @AlyssaHenry.

How has social media helped in your career development?

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5 Ways to Leverage Twitter for Career Fair Success

by Rodney Fleming, SU ’13

Photo by The Daily Orange

So you want a job? Join the crowd – or don’t. With a few Twitter techniques, you can stand out from the masses and find success at your next career fair.

Do Your Homework
Going to a Career Fair is all about networking with potential employers. Why not get ahead of the game? Career Services offers lists of companies attending the fairs well in advance. Scout out the companies that are relevant to you and follow them on Twitter. Many larger companies such as Pepsi have their own job handles (@PepsiCoJOBS) that are there specifically for you to ask career questions.

Increase credibility and accountability
Take it a step further. Tweet at the companies you plan to speak with at the fair, expressing your enthusiasm for meeting their recruiters. Include your university’s Twitter handle and any other handles that make your tweet more credible. This not only shows you’re taking meeting them seriously but also makes them more accountable in responding.

Dialogue is Key
In my experience, it’s not difficult to find a few of the company’s PR and recruitment employees. A simple Twitter search “PR for X Company” can do wonders in the People Results. Drop these individuals a line that seeks a response. It’s great to express enthusiasm (as mentioned above) but when dealing with specific people, it’s better to create dialogue. Ask them how they got started with the company or what part of the company they work in. Their response will likely lead to further connections and helpful tips for securing the position.

Think of the Career Fair as an Aid
Now that you’ve built up steady conversations with companies via Twitter, apply the knowledge you’ve acquired to propel your conversations with their recruiters at the Career Fair. If you haven’t received a response from anyone in the company yet via Twitter, the recruiters might be able to give you their contact information. Use the fair as a place to ask detailed questions that won’t fit in 140 characters.

Follow Up
After meeting with recruiters at the career fair, use their business cards to seek them out online. Now that you’ve talked with companies and found those that truly pique your interest, let them know! Tweet at them along with a bit of what you talked about and that you’re interested. As mentioned before, be sure to include the handles of their company, the university’s career center, or any others that you find to be relevant.

Keep in mind, this advice only works if you are willing to put in the effort of creating a fantastic resume (which Career Services is here for!), being honest and memorable during career fairs, and willing to spark professional conversations on Twitter. Your extra effort on Twitter may very well may be the one thing that sets you apart from countless other faces and resumes!

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