Using social media to build your career

By Emilee Smith G’16

In our digital age, social media is a highly sought-after skill. Although many of us are familiar with social media on a personal level, there is much value in using the platforms in a professional manner.

But with so many platforms and an abundance of information, where do you begin? Below are 5 tips and tricks that can help you improve your social media presence and knowledge in a way that will impress your future employers:

Be Professional. Perhaps the most obvious, it is exceedingly important that you keep all of your profiles professional. Even Facebook, which most people feel is more “personal,” should demonstrate a certain level of professionalism and possess a smart narrative. One of the first things your employer will do before hiring is look you up on social media, so make sure they like what they see!

Develop Your Personal Brand. You are uniquely you! Be sure that your personal brand is consistent throughout all of your profiles. One way to do this is by keeping your voice and personality constant.

Engage. Whether it is LinkedIn or Twitter, be sure you are following the companies you are interested in and respectfully connecting with influencers in your industry. It is called social networking for a reason, after all!

Be Proactive. Certain platforms, such as Twitter and WordPress, have a tendency of intimidating new users. Don’t be afraid! The only way to improve your skills and learn is by diving in. Being proactive and having a thorough understanding of all of the major platforms will make you much more marketable after graduation.

Stay Relevant. Publications such as Smart Brief on Social Business are free subscriptions that publish the newest social media developments. Reading publications such as this not only improve your knowledge on professional social media use, but also showcase your desire to learn more about the industry and developing trends.

While sometimes overwhelming, our social world is a blessing. Never before have we been able to network, engage and learn like we can today. Embracing these tips today will undoubtedly make you a better job candidate tomorrow. So good luck, and stay social!

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