By Lauren Wannermeyer, Career Services Intern

Dan Klamm and Kim Brown presented a very informative session on Social Media Networking for the last Senior Session on Wednesday, 2/22.

Did you know that 75% of employers search online for job candidates? That’s huge! A little known fact is that social media profiles are generally the top results when you search someone’s name online. If you are on any social networks, employers will be able to find them (try it out for yourself!). Kim went on to explain how you can use that to your advantage. It has been said that “If you’re not on LinkedIn, you do not exist professionally.” When used correctly, LinkedIn can be one of the first results that comes up in a search for your name. Be sure to make your LinkedIn the best possible representation of you and customize your URL to contain your name.

Use 'CuseConnect to network with alumni!

Once you’re all set up on LinkedIn, it can be a powerful tool (even without paying for a professional account). You can use it to find Syracuse University alumni who work at companies you like and even connect to someone you might not otherwise and apply for positions. The trick is to join groups and follow companies to get to know individuals in your future field. Start with the Syracuse University Alumni Network group (yes, you can join if you’re a current student) and check out ‘CuseConnect on the Career Services website to see if you’re interested in joining. After a short orientation, you can get all set up to connect with alumni who are looking to help you out. If you want more help setting up LinkedIn and learning how to use it, don’t hesitate to stop by Career Services drop-ins!

Dan went on to talk about how Twitter can help you connect to potential employers. Dan said that “The benefit of Twitter is that there are no walls.” You can reply to anyone, even if they’re not following you and they will see it and more than likely respond. The caveat is that you have to keep your account public if you want to use Twitter for networking purposes. You can connect to people that you might not otherwise have any other way of connecting with. A great way to do this is by participating in a Twitter chat. There are multiple ones held regularly. All different kinds of people attend. If you find one with a topic that interests you, you can connect with other like-minded people and possibly make connections that could one day land you a job. You wouldn’t be able to successfully accomplish this if your account is private because then people would not even be able to see your replies unless you’ve allowed them to follow you. There is much more to learn about Twitter, but try it out and get connected to the millions of people already tweeting!

Social networks get a bad reputation when people use them inappropriately. Representing yourself well on social networks can make all the difference in your job search. It can help employers get an idea about what kind of person you are before even meeting you. Be sure to keep this in mind as you’re using social networks for recreation purposes!

Don’t forget – TOMORROW, February 29, Career Services and the Office of Multicultural Affairs are hosting ‘Diversity: A Dinner & Dialogue.’  Take this opportunity to engage in lively discussion about diversity in the workplace, connect with employers, and eat some delicious dinner!  STUDENTS MUST RSVP ON ORANGELINK.

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